Zahirah Marty is a destination marketing specialist, travel show host, and producer with extensive experience in brand communication and storytelling. As the founder of Think Liquorice Marketing Management, and founder of The Destination Institute, she has worked with global tourism boards, luxury travel brands, and corporate clients to craft compelling narratives that drive engagement and tourism growth.
Her expertise spans strategic marketing, influencer partnerships, and brand positioning, with a focus on emerging markets and high-net-worth travelers. As the host and producer of My Travel Diary, she has explored diverse destinations, bringing their stories to life through authentic, high-quality content.
With a strong foundation in brand-building and communication strategy, she helps destinations and companies refine their messaging and market positioning. Her deep understanding of audience behavior, especially in the Middle East and Africa, makes her a sought-after speaker and consultant in the travel and tourism industry.