Lorraine Sithole is the founder and president of Bookworms Book Club, which she formed in 2011; the book club has been called the most influential in Gauteng by book industry commentators. Lorraine is passionate about reading and bringing African authors and stories to the fore. She cooperates with book publishers and retailers to promote books and reading, and consults to book fairs and festivals on their literary program content. Lorraine also runs a charitable foundation which focuses on increasing access to learning for disadvantaged children. Lorraine is completing her MBA dissertation, focusing on solving distribution challenges faced by niche publishing companies.